Why Your Small Business Needs an Email List (Like, Yesterday)
If you’re relying solely on social media to stay in touch with your audience, I’ve got some news for you—you’re playing a risky game, my friend. Because one day, Instagram might decide to change its algorithm (again), your followers might mysteriously disappear, or—gasp—the platform could go poof altogether. (Remember MySpace? Exactly.)
This is why building an email list is not just a good idea—it’s essential for your business. Let’s break it down.
1. You Own Your Email List (Unlike Social Media Followers)
Social media is like renting an apartment. You might live there, decorate it, and make it cozy, but at the end of the day, the landlord (a.k.a. the platform) makes the rules. Your email list? That’s like owning your own home. No one can kick you out, change the locks, or mess with your reach. It’s yours.
2. Direct Line to Your Audience (No Algorithm Shenanigans)
With social media, you’re at the mercy of ever-changing algorithms that decide who gets to see your content. With email, your message goes straight to your audience’s inbox—no hoops to jump through. That means more eyeballs on your offers, updates, and delightful musings.
3. People Actually Want to Hear from You
If someone gives you their email, it’s because they want to hear from you. They’ve invited you into their inbox (which, let’s be honest, is precious real estate). Unlike a random social media post that gets lost in the scroll, an email lands front and center.
4. It Converts Like Crazy
Email marketing consistently outperforms social media when it comes to conversions. Why? Because email subscribers are engaged, interested, and already one step closer to working with you or buying from you. It’s the difference between casually browsing and actually adding something to the cart.
5. Build Trust & Stay Top of Mind
A regular email keeps you in your audience’s thoughts without being pushy. Whether it’s sharing tips, updates, or behind-the-scenes stories, it strengthens your relationship and builds trust—so when they’re ready to buy, you are the one they think of.
6. Future-Proof Your Business
Social media trends change faster than my coffee gets cold. But email? It’s been around forever (well, since the ‘70s, but close enough). Having an email list ensures you always have a way to connect with your audience, no matter what happens in the digital world.
Ready to Start?
If you haven’t started building your email list yet, now’s the time. (Like, right now.) It’s one of the most valuable assets your business can have, and trust me, future-you will thank you. Need help getting started? You know where to find me.
Schedule a Free Consultation and let’s start building you a successful email list!
Photo by Stephen Phillips – Hostreviews.co.uk on Unsplash