Tag Archives: Branding
The Basics of Small Business Branding: Building Your Visual Identity
Let’s talk branding—because if you’re running a small business, you’ve probably heard that it’s kind of a big deal. And yet, for a lot of business owners, branding feels like this vague, overwhelming concept. Do you just need a cute logo? A nice color palette? A secret handshake? (Okay, maybe not that last one.) The truth is,…
The Basics of Small Business Branding: Building Your Visual Identity
Branding—it’s not just a fancy logo or a pretty color palette (although, let’s be real, those help). Your brand’s visual identity is the first impression you make, the way you tell your story without saying a word, and the thing that makes people recognize you in a crowded market. If your small business is still…