Six WordPress Website Must-Haves for Small Businesses
So, you’ve got a WordPress website—nice! But before you sit back and wait for the magic to happen (spoiler: it won’t without a little effort), let’s make sure your site has the essentials. Here are six absolute must-haves for a small business website that actually works for you.
1. A Clean, On-Brand Design
First impressions matter, and your website is often the first thing potential customers see. Keep it clean, professional, and aligned with your brand. If visitors land on your site and it looks like a DIY project from 2009, they’ll bounce faster than you can say “bad user experience.”
2. Mobile-Friendly Everything
If your website isn’t mobile-friendly, you’re basically telling half your audience, “Nah, I don’t really need your business.” With most people browsing on their phones, your site needs to look good and function smoothly on all screen sizes.
3. SEO That Works for You
SEO (Search Engine Optimization) isn’t just a fancy marketing buzzword—it’s how people actually find your business online. Your site needs the basics: proper keyword use, fast loading speeds, and solid meta descriptions. Otherwise, Google will treat you like that one sock lost in the laundry.
4. Clear Calls to Action (CTAs)
Your website isn’t just a digital brochure—it should guide visitors toward taking action. Want them to book a call? Buy a product? Join your email list? Make sure your CTAs are clear, compelling, and easy to find. No one should have to play detective to figure out what to do next.
5. Strong Security (SSL Certificate Included!)
A secure site is a must—both for visitor trust and for Google rankings. That little padlock in the browser bar (aka SSL certificate) tells people your site is safe. Without it, visitors (and Google) might assume your site is sketchy and move along.
6. Fast Load Speeds
Nobody has time for a slow website. If your site takes forever to load, visitors will bounce before they even see what you have to offer. Compress images, use caching, and get good hosting to keep things speedy.
Final Thoughts
Your WordPress site should work for your business, not against it. If you’re missing any of these must-haves, it might be time for a little website glow-up. Need help? You know where to find me.
What’s your biggest website struggle? Send me a message—I’m always happy to chat!
Photo by Justin Morgan on Unsplash