Resume - Erin Terpstra | Web & Graphic Design

What Waist LLC - Remote

Developed and executed integrated marketing campaigns across email, web, and social media that significantly increased brand visibility and customer retention.
Designed and produced a range of marketing materials including promotional graphics, product pages, landing pages, and digital ads.
Built and optimized lead generation funnels through targeted email campaigns and strategic website enhancements.
Managed and enhanced the e-commerce website, leading SEO strategy, content planning, and UX/UI improvements to drive higher conversion rates.
Maintained consistent brand messaging across all digital channels and collaborated on PR campaigns and influencer partnerships.
Provided marketing support and resources to internal teams and collaborated cross-functionally with product, creative, and sales departments.
Tracked and reported on campaign performance using analytics tools to continuously optimize marketing strategy and maximize ROI.

Self Employed

Designed brand-aligned marketing collateral and websites for clients across industries with a focus on lead generation and brand growth.
Created digital and print advertising materials, social content, and email marketing campaigns tailored to client goals.
Advised clients on SEO, web presence, and CRM tools to improve visibility and streamline sales funnels.
Delivered measurable improvements in customer engagement, organic traffic, and online sales through thoughtful strategy and execution.

Led cross-functional remote teams to exceed marketing goals through strategic campaign execution.
Delivered end-to-end marketing support for social media and email marketing, including but not limited to, planning and design to performance analysis.
Built scalable content calendars and systems that empowered teams and drove growth.

Web Development HTML, PHP, CSS, JavaScript, & Liquid
DNS Management & Hosting GoDaddy, Liquid Web
eCommerce Platforms Shopify, WordPress, Amazon, TikTok, Google
Design & Content Creation Adobe Creative Suite, Canva, Figma, Brand Storytelling
Video Editing & Animation Premiere Pro, After Effects
Analytics Tools Google Analytics, Google Search Console, Hotjar, and KPI Reporting
SEO Expertise On-page, off-page SEO strategies, & keyword research tools like SEMrush or Ahrefs
Website Performance Optimization Skills in speed optimization, & image compression
UX/UI Design Tools Canva, Figma, Sketch, & Adobe XD
APIs and Integrations Experience with API connections for apps & marketing platforms
Agent / Team Support Training resources, marketing tools, and collaborative execution
Collaboration Tools Proficiency with Slack, Zoom, and Hive
Tech & Tools Klaviyo, Mailchimp, Hive, Slack, Microsoft Teams, Zoom