Category Archives: Marketing
Color Theory: What Your Brand Colors Say About You
Let’s talk about color—because your brand’s color palette is doing a lot more than just looking pretty. Whether you carefully selected your colors with strategy in mind (gold star for you!) or just picked your favorites on a whim (we’ve all been there), your brand colors send a message. And that message better be the…
How to Find Your Target Audience (Because “Everyone” is Not a Strategy)
So, you’ve got a killer business idea, a website that looks amazing, and a brand you’re excited about—but there’s just one problem. You’re not sure exactly who you’re talking to. Maybe you’ve been trying to market to everyone (hint: that never works), or maybe you just haven’t quite nailed down your dream customer. Either way, let’s fix…
Networking Your Business for Success: How to Make Connections That Count
Ah, networking. The word alone can make some people break out in a nervous sweat. But here’s the truth: growing your business isn’t just about what you know—it’s about who you know. And before you roll your eyes and picture awkward small talk at stuffy events, let’s talk about how to make networking actually work for you…
Why I Don’t Add a Footer Link to My Website Designs
If you’ve ever worked with a web designer, you might have noticed a little link in the footer that says something like, Website by [Designer Name]. It’s a common practice—one that many designers use to showcase their work and attract new clients. But here’s the thing: I don’t do it. Yep, that’s right. I don’t slap my name…
I Have a Website… Now What? Tips for Driving Traffic to Your Domain
So, you finally launched your website—cue the confetti! But after the excitement fades, reality sets in: “Uh… where is everyone?” Don’t worry, you’re not alone. Just because you built it doesn’t mean they’ll come (sorry, Field of Dreams). Driving traffic to your website takes strategy, consistency, and a little digital elbow grease. Let’s dive into…
What is SEM and Why is it Important?
If you’ve ever Googled something and clicked on one of those sponsored results at the top, congrats—you’ve interacted with SEM (Search Engine Marketing). And if your business isn’t tapping into SEM yet, you might be leaving money on the table. Let’s dive into the world of SEM and why it’s a total game-changer for small…
Why Your Small Business Needs an Email List (Like, Yesterday)
If you’re relying solely on social media to stay in touch with your audience, I’ve got some news for you—you’re playing a risky game, my friend. Because one day, Instagram might decide to change its algorithm (again), your followers might mysteriously disappear, or—gasp—the platform could go poof altogether. (Remember MySpace? Exactly.) This is why building an email…
Branding vs. Marketing: What’s the Difference (and Why Should You Care)?
Ah, branding and marketing—the dynamic duo of the business world. They go together like coffee and early mornings, but they are not the same thing. If you’ve ever found yourself wondering what actually separates the two, you’re not alone. So, let’s clear this up once and for all (in a way that won’t make your eyes glaze…