Erin Terpstra

So, you finally launched your website—cue the confetti! But after the excitement fades, reality sets in: “Uh… where is everyone?”

Don’t worry, you’re not alone. Just because you built it doesn’t mean they’ll come (sorry, Field of Dreams). Driving traffic to your website takes strategy, consistency, and a little digital elbow grease. Let’s dive into the best ways to get eyeballs on your brand-new (or not-so-new) site.

1. Optimize for SEO (a.k.a. Make Google Your BFF)

SEO (Search Engine Optimization) is the magic that helps your website show up in search results. If you’re not optimizing, you’re basically hiding from potential visitors.

• Research keywords your audience is searching for and sprinkle them naturally into your content.
• Write engaging, valuable blog posts that answer your audience’s questions (Google loves fresh content!).
• Optimize your meta descriptions and title tags—they’re like mini ads for your site in search results.
• Make sure your site loads fast because slow sites = lost visitors.

2. Get Social (Without the Awkward Small Talk)

Social media isn’t just for memes and cat videos—it’s a powerful tool to drive traffic.

• Share your blog posts, services, and website updates on Instagram, Facebook, LinkedIn, Pinterest—wherever your audience hangs out.
• Engage with your audience! Respond to comments, ask questions, and build relationships.
• Use hashtags strategically to reach new people searching for your content.
• Post consistently—visibility comes from showing up regularly, not just when you feel like it.

3. Start an Email List (Your Secret Weapon)

If you’re not collecting emails, you’re missing out on one of the best ways to keep people coming back to your site.

• Offer a freebie (like a guide, checklist, or discount) in exchange for email sign-ups.
• Send value-packed newsletters—not just sales pitches.
• Share your latest blog posts, special offers, and behind-the-scenes updates to keep your audience engaged.

4. Leverage the Power of Blogging

A blog isn’t just a place to dump your thoughts—it’s a traffic-driving machine.

• Write posts that solve problems, answer questions, or provide value.
• Keep your content SEO-friendly so Google loves it.
• Include internal links to keep visitors exploring your site.
• Share your posts on social media, in emails, and everywhere possible.

5. Get Backlinks (a.k.a. Street Cred for Your Website)

Backlinks are links from other reputable sites to yours. They help build authority and boost SEO rankings.

• Guest post on industry-related blogs and include a link back to your site.
• Get featured in interviews, podcasts, or online directories.
• Build relationships with other business owners and ask for reciprocal links.

6. Use Paid Ads (If You’re Ready to Invest)

If you need traffic fast, paid ads can get you there.

• Run Google Ads to appear in search results for key terms.
• Use Facebook and Instagram ads to target specific audiences.
• Promote a lead magnet (freebie) to build your email list quickly.

7. Analyze & Adjust (Because Guesswork Doesn’t Work)

Tracking your website’s performance helps you see what’s working and what’s flopping.

• Set up Google Analytics to monitor traffic, user behavior, and conversions.
• Use Google Search Console to track keyword rankings and fix errors.
• Adjust your strategy based on data—if something isn’t driving traffic, tweak it!

Final Thoughts

Launching your website is just the beginning. Driving traffic takes effort, but with the right mix of SEO, social media, email marketing, and content creation, you’ll start seeing results.

Feeling stuck? Let’s chat—I’ll help you turn your website into a traffic magnet! Schedule a Free Consultation

Photo by CHUTTERSNAP on Unsplash