Category Archives: Branding
Color Theory: What Your Brand Colors Say About You
Let’s talk about color—because your brand’s color palette is doing a lot more than just looking pretty. Whether you carefully selected your colors with strategy in mind (gold star for you!) or just picked your favorites on a whim (we’ve all been there), your brand colors send a message. And that message better be the…
The Basics of Small Business Branding: Building Your Visual Identity
Let’s talk branding—because if you’re running a small business, you’ve probably heard that it’s kind of a big deal. And yet, for a lot of business owners, branding feels like this vague, overwhelming concept. Do you just need a cute logo? A nice color palette? A secret handshake? (Okay, maybe not that last one.) The truth is,…
The Basics of Small Business Branding: Building Your Visual Identity
Branding—it’s not just a fancy logo or a pretty color palette (although, let’s be real, those help). Your brand’s visual identity is the first impression you make, the way you tell your story without saying a word, and the thing that makes people recognize you in a crowded market. If your small business is still…
What is a Brand ‘Voice’ (and Why Does Yours Matter)?
Ever met someone whose personality is so distinct that you could recognize their texts just by how they sound? That’s exactly what a brand voice does for your business. It’s not just about what you say—it’s how you say it. And if your brand voice is inconsistent, forgettable, or (gasp) nonexistent, you’re missing out on a…
Branding vs. Marketing: What’s the Difference (and Why Should You Care)?
Ah, branding and marketing—the dynamic duo of the business world. They go together like coffee and early mornings, but they are not the same thing. If you’ve ever found yourself wondering what actually separates the two, you’re not alone. So, let’s clear this up once and for all (in a way that won’t make your eyes glaze…