All posts by admin
Color Theory: What Your Brand Colors Say About You
Let’s talk about color—because your brand’s color palette is doing a lot more than just looking pretty. Whether you carefully selected your colors with strategy in mind (gold star for you!) or just picked your favorites on a whim (we’ve all been there), your brand colors send a message. And that message better be the…
Six WordPress Website Must-Haves for Small Businesses
So, you’ve got a WordPress website—nice! But before you sit back and wait for the magic to happen (spoiler: it won’t without a little effort), let’s make sure your site has the essentials. Here are six absolute must-haves for a small business website that actually works for you. 1. A Clean, On-Brand Design First impressions matter,…
The Basics of Small Business Branding: Building Your Visual Identity
Let’s talk branding—because if you’re running a small business, you’ve probably heard that it’s kind of a big deal. And yet, for a lot of business owners, branding feels like this vague, overwhelming concept. Do you just need a cute logo? A nice color palette? A secret handshake? (Okay, maybe not that last one.) The truth is,…
How to Find Your Target Audience (Because “Everyone” is Not a Strategy)
So, you’ve got a killer business idea, a website that looks amazing, and a brand you’re excited about—but there’s just one problem. You’re not sure exactly who you’re talking to. Maybe you’ve been trying to market to everyone (hint: that never works), or maybe you just haven’t quite nailed down your dream customer. Either way, let’s fix…
Networking Your Business for Success: How to Make Connections That Count
Ah, networking. The word alone can make some people break out in a nervous sweat. But here’s the truth: growing your business isn’t just about what you know—it’s about who you know. And before you roll your eyes and picture awkward small talk at stuffy events, let’s talk about how to make networking actually work for you…
Why I Don’t Add a Footer Link to My Website Designs
If you’ve ever worked with a web designer, you might have noticed a little link in the footer that says something like, Website by [Designer Name]. It’s a common practice—one that many designers use to showcase their work and attract new clients. But here’s the thing: I don’t do it. Yep, that’s right. I don’t slap my name…
The Basics of Small Business Branding: Building Your Visual Identity
Branding—it’s not just a fancy logo or a pretty color palette (although, let’s be real, those help). Your brand’s visual identity is the first impression you make, the way you tell your story without saying a word, and the thing that makes people recognize you in a crowded market. If your small business is still…
I Have a Website… Now What? Tips for Driving Traffic to Your Domain
So, you finally launched your website—cue the confetti! But after the excitement fades, reality sets in: “Uh… where is everyone?” Don’t worry, you’re not alone. Just because you built it doesn’t mean they’ll come (sorry, Field of Dreams). Driving traffic to your website takes strategy, consistency, and a little digital elbow grease. Let’s dive into…
What is a Brand ‘Voice’ (and Why Does Yours Matter)?
Ever met someone whose personality is so distinct that you could recognize their texts just by how they sound? That’s exactly what a brand voice does for your business. It’s not just about what you say—it’s how you say it. And if your brand voice is inconsistent, forgettable, or (gasp) nonexistent, you’re missing out on a…
What is SEM and Why is it Important?
If you’ve ever Googled something and clicked on one of those sponsored results at the top, congrats—you’ve interacted with SEM (Search Engine Marketing). And if your business isn’t tapping into SEM yet, you might be leaving money on the table. Let’s dive into the world of SEM and why it’s a total game-changer for small…