Cookie Policy
Effective Date: January 25, 2025
Erin Terpstra (“we,” “our,” “us”) is committed to protecting your privacy. This Cookie Policy explains how we use cookies and similar technologies on our website, in compliance with applicable laws, including Google’s Consent Mode v2 and Google Analytics 4 (GA4). By continuing to use our website, you agree to the use of cookies as described in this policy.
1. What Are Cookies?
Cookies are small text files stored on your device that help us provide a better user experience, understand how visitors interact with our site, and improve our services. They may also be used to deliver personalized content and advertisements.
2. Types of Cookies We Use
a. Essential Cookies
These cookies are necessary for the website to function properly. They enable basic functionalities like page navigation and access to secure areas.
b. Performance and Analytics Cookies
We use Google Analytics 4 (GA4) to understand how visitors interact with our site. These cookies collect anonymized data about page views, traffic sources, and user interactions. GA4 uses Consent Mode v2 to adjust data collection based on user consent.
c. Functional Cookies
These cookies enable enhanced functionality and personalization, such as remembering your preferences.
d. Advertising and Targeting Cookies
These cookies are used to deliver ads that are relevant to you and measure the effectiveness of our campaigns.
3. How We Use Google Consent Mode v2
Google Consent Mode v2 allows us to manage tracking based on user consent. When you provide or withhold consent, Consent Mode adjusts Google’s tags accordingly:
- Consented Users: Data is collected as permitted.
- Non-Consented Users: GA4 uses modeling to provide aggregated insights without storing identifying data.
Consent is valid for 30 days from the date of your selection unless otherwise modified by you.
4. Managing Your Cookie Preferences
You can manage your cookie preferences at any time:
- Cookie Banner: Use the “Manage Preferences” button on the cookie banner to update your choices.
- Browser Settings: You can disable cookies entirely through your browser settings, but this may affect the functionality of the website.
5. Third-Party Cookies
We may allow third-party service providers, such as Google, to use cookies on our site for analytics and advertising purposes. These cookies are subject to the respective third-party’s policies.
For more details on how Google processes data, refer to Google’s Privacy & Terms.
6. Changes to This Policy
We may update this Cookie Policy from time to time to reflect changes in technology, regulations, or our business practices. The “Effective Date” at the top of this policy will indicate when it was last revised.
7. Contact Us
If you have any questions about this Cookie Policy or our data practices, please contact us at: