For What Waist, Erin Terpstra designed an elegant and functional eCommerce website on Shopify, focusing on providing a seamless shopping experience for customers seeking waist trainers and shapewear. The site features a custom-designed layout that enhances the brand’s unique offerings while making it easy for users to browse and purchase products.

Project Goals:

• Create a visually engaging online store that effectively showcases What Waist’s range of products.
• Implement custom product and collection page layouts to elevate the shopping experience.
• Develop a robust and easily maintainable product catalog to ensure smooth operations and inventory management.

Solution:

Erin applied her extensive expertise in eCommerce design to craft a clean and modern online shopping experience for What Waist. Key features of the site include:

• Custom Product Page Layouts: Utilizing custom meta fields, Erin created dynamic and unique product pages that allow for enhanced product descriptions, size guides, and additional media to provide customers with all the information they need to make informed purchasing decisions.
• Custom Collection Page Layouts: Designed custom layouts for collection pages, making it easy for customers to browse by category and filter based on preferences, enhancing overall navigation and user experience.
• Robust Product Catalog: Erin built and maintained a comprehensive product catalog, ensuring that each product was properly categorized and displayed with accurate details, prices, and stock availability.

The result is an aesthetically pleasing, functional eCommerce site that drives conversions while maintaining a streamlined backend for efficient product management.

At What Waist, Erin Terpstra led the strategy and execution of email marketing initiatives aimed at increasing customer engagement, retention, and sales within a highly competitive e-commerce space. Her role included designing automated workflows, managing product launch campaigns, and optimizing email performance through A/B testing and detailed analytics.

Key accomplishments:

Developed and managed a robust welcome series and abandoned cart flow, resulting in a 28% increase in average open rates and a 15% boost in recovered revenue.

Created seasonal and promotional email campaigns that consistently exceeded industry benchmarks for click-through and conversion rates.

Collaborated with the creative and e-commerce teams to ensure brand consistency across email and web, enhancing the user experience from inbox to checkout.

Utilized Klaviyo to segment audiences by behavior and purchase history, allowing for more personalized and effective messaging.

Visit the website: What Waist