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Erin Terpstra
Website Designer
E-Commerce Designer
Email & SMS Marketer
Graphic Designer

Erin Terpstra

I’m a Marketing Manager with 15+ years of experience leading digital strategy, content creation, and campaign execution for growth-focused brands. I specialize in building multi-channel marketing plans that align with business goals, blending creative thinking with data-driven decision making.

From website optimization and SEO to email marketing, social media, and brand storytelling, I bring a full-stack marketing approach with a strong foundation in UI / UX design, analytics, and team leadership. I’ve led cross-functional teams, improved conversion rates, and helped brands grow their reach through smart, intentional strategy.

I believe in collaboration, clarity, and staying adaptable, whether I’m guiding a campaign from concept to launch or mentoring a team to hit their stride. My goal is always to create meaningful, measurable impact through marketing that connects and converts.

Schedule a Consult Freelance Services

Website Design

I design custom websites that are visually stunning, user-friendly, and strategically built to help your business grow and thrive online.

E-Commerce Design

I use the latest technologies and best practices to ensure that my clients' online stores are responsive, secure, and optimized for search engines.

Email Marketing

I create targeted email marketing campaigns that engage your audience, build relationships, and drive measurable results for your business.

Graphic Design

I craft impactful graphic designs that visually communicate your brand’s story, captivate your audience, and leave a lasting impression.

Testimonials

"I have received numerous compliments on the new design of my website and have seen an increase in sales since the launch. I highly recommend Erin to create your e-commerce website design. She is perfect for anyone looking to take their online store to the next level. Thank you for your exceptional work!"

Benjamin VanKooten

Benjamin VanKooten

Pam's Microgreens

"I recently worked with Erin to create my website and I couldn't be more pleased with the results. From the very beginning, she was attentive to my needs and vision for the website. She took the time to understand my ideas and goals, she worked tirelessly to create a design that was both visually stunning and user-friendly."

Konstantine Iannios

Konstantine Iannios

Wellspring Development Group

About Me

Developing dreams one website design at a time.

When I’m not at my desk, you’ll usually find me chasing after my two adventurous boys, hanging out with our rescued border collie (and unofficial office mascot), or adding “just one more” to my ever-growing houseplant collection. I’m a coffee lover, a vinyl collector, and a big believer in soaking up the simple joys of Western Colorado life. These little moments keep me inspired and show up in the heart and authenticity I bring to every project.

Portfolio

See a sample of my work
Pam’s Microgreens

Pam’s Microgreens

Shopify, Website Design
D&G Accounting

D&G Accounting

Branding, Graphic Design, Logo
Brightpave Markers

Brightpave Markers

Website Design, WordPress
What Waist

What Waist

Shopify, Website Design
7th & Grand Wine Bar

7th & Grand Wine Bar

Website Design, WordPress
Blue Wing Capital

Blue Wing Capital

Website Design, WordPress
WDG – Business Card & Flyer Designs

WDG – Business Card & Flyer Designs

Branding, Graphic Design, Logo, Print
Wellspring Development Group

Wellspring Development Group

Website Design, WordPress
7th & Grand Logo Design

7th & Grand Logo Design

Graphic Design, Logo
7th & Grand Wine Bar – Branding & Print Design

7th & Grand Wine Bar – Branding & Print Design

Branding, Graphic Design, Print

Resume

Work Experience

2019 – 2025
What Waist LLC - Remote

Website & Digital Manager

  • Developed and executed integrated marketing campaigns across email, web, and social media that significantly increased brand visibility and customer retention.
  • Designed and produced a range of marketing materials including promotional graphics, product pages, landing pages, and digital ads.
  • Built and optimized lead generation funnels through targeted email campaigns and strategic website enhancements.
  • Managed and enhanced the e-commerce website, leading SEO strategy, content planning, and UX/UI improvements to drive higher conversion rates.
  • Maintained consistent brand messaging across all digital channels and collaborated on PR campaigns and influencer partnerships.
  • Provided marketing support and resources to internal teams and collaborated cross-functionally with product, creative, and sales departments.
  • Tracked and reported on campaign performance using analytics tools to continuously optimize marketing strategy and maximize ROI.
2008 – 2019
Self Employed

Freelance Marketing & Website Designer

  • Designed brand-aligned marketing collateral and websites for clients across industries with a focus on lead generation and brand growth.
  • Created digital and print advertising materials, social content, and email marketing campaigns tailored to client goals.
  • Advised clients on SEO, web presence, and CRM tools to improve visibility and streamline sales funnels.
  • Delivered measurable improvements in customer engagement, organic traffic, and online sales through thoughtful strategy and execution.

Leadership Skills

  • Led cross-functional remote teams to exceed marketing goals through strategic campaign execution.
  • Delivered end-to-end marketing support for social media and email marketing, including but not limited to, planning and design to performance analysis.
  • Built scalable content calendars and systems that empowered teams and drove growth.
  • Web Development HTML, PHP, CSS, JavaScript, & Liquid
  • DNS Management & Hosting GoDaddy, Liquid Web
  • eCommerce Platforms Shopify, WordPress, Amazon, TikTok, Google
  • Design & Content Creation Adobe Creative Suite, Canva, Figma, Brand Storytelling
  • Video Editing & Animation Premiere Pro, After Effects
  • Analytics Tools Google Analytics, Google Search Console, Hotjar, and KPI Reporting
  • SEO Expertise On-page, off-page SEO strategies, & keyword research tools like SEMrush or Ahrefs
  • Website Performance Optimization Skills in speed optimization, & image compression
  • UX/UI Design Tools Canva, Figma, Sketch, & Adobe XD
  • APIs and Integrations Experience with API connections for apps & marketing platforms
  • Agent / Team Support Training resources, marketing tools, and collaborative execution
  • Collaboration Tools Proficiency with Slack, Zoom, and Hive
  • Tech & Tools Klaviyo, Mailchimp, Hive, Slack, Microsoft Teams, Zoom

Contact

Get in Touch for Pricing and Availability

970-623-3896

Grand Junction, CO

erin.terpstra@yahoo.com

Freelance Available

Let's Grow Together!

If you're looking for design that truly reflects your business and helps you grow, you're in the right place! I’m here to help you create a website and branding that not only looks stunning but also works hard for your business. Whether you're launching a new site, refreshing your brand, or seeking a complete redesign, I bring over 15 years of expertise to deliver functional, creative, and impactful design solutions that align with your goals.

Connect With Me

Ready to Elevate Your Business with Purpose-Driven Design?

Reach out for a consultation, and we’ll discuss your vision, goals, and needs. Together, we’ll design a custom solution that helps you stand out, grow, and thrive in today’s competitive market. Don’t miss out on the opportunity to transform your online presence!

Schedule A Consultation